Small Business Saturday® is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving. This year, Small Business Saturday is on November 30th.
The Small Business Saturday website has a lot of great stuff to help you promote your business including free online personalized ads.
Twitter is one of the sponsors of the event and they have created a PDF document filled with ideas and stats that can help your business take full advantage of the day. Here are some stats from the document:
- 72% of small business Twitter followers are more likely to purchase your products after following you.
- 73% of small business Twitter followers want you to provide them with updates on future products.
- 57% of surveyed shoppers use Twitter to determine what stores to visit.
- 64% of surveyed shoppers have purchased a product because of Twitter.