About Net101

For years, local visibility meant one thing: showing up in the Google Maps 3-pack. That's still critical — those three listings capture the lion's share of local clicks. But now there's a second battlefield.

AI answer engines — ChatGPT, Gemini, Perplexity, Google AI Mode — are pulling local business data from the same directories and profiles. When someone asks an AI "Who's the best plumber near me?", the answer comes from the same structured data that feeds Google Maps. An outdated, incomplete, or inconsistent profile doesn't just cost you a Maps slot anymore. It costs you visibility in the AI answers that are rapidly replacing traditional search for a growing number of consumers.

We built this free audit tool because we believe every local business deserves to know where they stand — on both fronts — before deciding what to do about it.